Hello! My name is Dr. Gena Lester and I'm a college admissions expert. Even though I’ve got the credentials, I’m a mom first. It was my experience as a mom that spurred my passion to provide resources, tools, and advice to other parents and their teens who struggle to figure out the college admissions and scholarship processes.

When looking back at that time with my kids, my favorite memories include college visit road trips, celebrating college acceptance letters, scholarship offers (totalling several million between the 3 of them!). The moment when each of them made their final college decision was one of my proudest moments as a mom. At the same time there were moments of stress, tears and fear along the way.

My story is why I love what I do. Each year students I have worked with graduate college and pursue their dreams. They stay in touch and I get to see all the amazing things they are doing. As a parent you have the biggest vested interest in your child, and I feel honored to get to play a small part in your family's journey.